Lucknow Chikan: PM Modi and Chanel CEO Leena Nair Discuss Potential of ‘Chikankari’ in Global Fashion at Recent Press Conference – Ada Chikan
Lucknow’s Chikankari embroidery has a history that dates back to the 3rd Century BC. This traditional craft, famous across India and worldwide, has captivated people’s hearts with its delicate and intricate handwork. Rooted in the City of Nawabs, Lucknow Chikankari has evolved over the centuries, becoming one of the oldest and most revered forms of embroidery.
If you buy chikankari, consider it an investment rather than just any purchase. It is a detailed embroidery style that often incorporates motifs inspired by nature and olden Mughal architectural themes offering endless possibilities for innovation and fusion of different motifs and techniques.
Chikankari was considered the handicraft of the Royals of Awadh in the olden times, and has since made its way into high-end Indian fashion. Numerous renowned designers from across the globe are now embracing the craft and ensuring its relevance in contemporary times as demand and respect for local handicrafts is on the rise. From designer chikankari sarees for weddings and festivities; to bustier tops to pants for modern young girls – chikan is everywhere!
ADA Designer Chikan Studio has been at the forefront of evolving this craft to keep up with contemporary fashion trends. With a focus on conceptualising Chikankari as a timeless fashion statement, the world’s largest Chikankari manufacturer, ADA has set to bring together the finest artisans of this skill, per its primary driving vision statement. Ada Chikan’s commitment to preserving the heritage of Lucknow Chikankari has earned them recognition and love world over. Their efforts along with many other prominent members of the Lucknow Chikankari Handicraft Association were successful in their attempt to establish a universal HSN Code for the Craft of Lucknow Chikan which is a mandatory field in all global trade practices and maps the craft individually on a global level.
which requires immense skill and labour.
On the 14th of July, 2023 in Paris – Indian Prime Minister Mr Narendra Modi ji met with Ms Leena Nair who is heading Chanel as an Global CEO. He congratulated her on her successful journey so far and they discussed opportunities of investments in India, with special focus on ways Chanel; the highest ranked Luxury Fashion House globally can support Indian crafts and enhance skill development among local artisans in India. They shared mutual interest in collaboration opportunities as disclosed by the Indian Ministry of External Affairs.
Special mention was given to interest in popularising Khadi and other hand crafts of India such as Lucknow’s Chikankari globally. Chikan is among India’s most treasured handicrafts and local skills. The dialogue emphasised the importance of skill development among artisans and positioned Indian local arts and crafts as an investment hub for International fashion.
ADA Designer Chikan Studio has worked with the Lucknow Chikankari community closely for over three generations and takes great pride and honor in being associated with such a beautiful art form. We at ADA extends our elated gratitude to Indian PM Narendra Modi ji for this continued commitment towards the enhancement of Indian Local Crafts and his vision of making India a global star in every industry. We extend our love and respect to Ms Leena Nair, Chanel’s Global CEO for her keen interest in India Local Crafts such as Khadi and Lucknow Chikankari among others that can grow exponentially and garner international appreciation under her initiative of International designers collaborating with Indian Local Crafts.
As ever, ADA Designer Chikan Studio remains committed to promoting this craft’s rich heritage and delivering it to enthusiasts worldwide. With its dedication to authenticity and quality, we promise to ensure that the art of Lucknowi Chikankari continues to captivate fashion enthusiasts around the globe.
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