Ada Chikankari winning hearts all the way
Grazia India turns the spotlight on ‘Ada Designer Chikan Studio’ offering Lucknow Chikankari globally for ‘Grazia’s Most Loved Brands 2021’.
The ultimate pride of the city of Nawabs, Lucknowi chikankari Kurti has been long loved by its patrons. The origin of this unique craft lies within the historic period of Mughals in India. And to date, it remains the most cherished pride of Indian heritage art.
“Preserving art requires perseverance and dedication along with a vision. One man had that vision back in the 1990s — to spread the wings of chikankari & make this art within the reach of the whole world at large. Mr Vinod Punjabi, the founder along with his partner Mrs Rhea Punjabi incepted ‘Ada’ curating the art for modern times while retaining the legacy of this noble art that provides for millions of artisans in and around the Awadh region of Lucknow.”
Not just reviving it for their sake, but seeing it thrive was the goal. After that, there was no looking back. What started as an exquisite Ada showroom in the high street of Lucknow — Hazratganj, today reaches out to more than 60 countries globally.
Ada ahead of its time adopted digitization and technology under its fold, to become an online brand, way before the online and e-commerce industry has seen its big boom.
The popularity of Ada Chikan comes with decades of devotion to the art, hundreds of Ada artisans who are as passionate about their work making it a direly loved brand ruling patron’s hearts across continents with lakhs of craft lovers and shoppers around the world.
Dedicating all the laurels of the brand to the artisans who are chiefly women, Vartika Punjabi, the young scion who joined the business in 2015 as COO says, “It’s heartening to see delicately and painstakingly creating artworks of our artists being adorned by shoppers beyond boundaries!”.
Ada has ticked off various achievements & recognitions over the years, the latest being recognized by Grazia India, one of the globally leading fashion, beauty and lifestyle publications. Grazia chose Ada as ‘Grazia’s Most Loved Brand 2021’.
Many styles became the ideal choice for Editor’s Pick and were showcased in the special issue of Grazia in September 2021.
Raving about the brand on their social pages, Ada is truly the brand chosen by millions as their style partner.
Are you looking to add exquisite Lucknowi Chikankari apparel and accessories to your wardrobe? Check out Ada’s wide variety on their website www.adachikan.com to shop styles that mix beautifully elegant tradition with playful contemporary fashion needs.
